Research and development (R&D) is a process intended to create new or improved technology that can provide a competitive advantage at the business or industry. While the rewards can be very high, the process of technological innovation is complex and risky.
The majority of R&D projects fail to provide the expected financial results, and the successful projects must also pay for the projects that are unsuccessful or terminated early by management.
In addition, the originator of R&D cannot appropriate all the benefits of its innovations and must share them with customers, the public, and even competitors.
For these reasons, a company's R&D efforts must be carefully organized, controlled, evaluated, and managed.
Achieving our goals without a strong R&D is not possible. Hence R&D has always constituted as large part of our company.R & D Helps to elevate a product or Brand by putting unique efforts and techniques we can make and rise our brand to the top.